He is the ‘Grinch’ who stole the business.
At a time of year when home buyers are distracted by the Christmas festivities, a pair of real estate agents have discovered a way to attract attention – and unload the property – by dressing up as Dr. Seuss’s most famous holiday character.
Dennis Matse-Orere, 40, and his wife, Leila, 30 – who run Legacy Property Consultants – had a brilliant idea to help advertise their listings in December.
They dressed up colleagues as the Grinch and took pictures of houses with the festive celebrity inside.
CEO Dennis and head of marketing Leila had seen a similar idea carried out by another firm – featuring a non-Grinch character.
They decided to give the marketing technique a spin for themselves, but with a special seasonal twist.
They managed to convince a string of landlord clients to let them take new pictures of properties with the Grinch inside them.
Incredibly, the strategy has proven to be a triumph – with some listings receiving up to an 840% increase in clicks over non-Grinch listings.
Londoner Laila said: “I was thinking about how we could get our adverts on property portals to stand out.
“We saw another agency featuring a panda character in their listings – and suddenly we had a flood of ideas.
“I said ‘why don’t we do the Grinch?’ And Dennis, who wouldn’t normally agree to something like that, said ‘why not?’
They contacted a selection of landlords whose properties they represent across North West and Central London and asked permission to photograph them with the Grinch.
Some weren’t keen, but one agreed — and that listing garnered thousands more views than any of their other listings.
Soon other landlords had come on board – and now Heritage Property Consultants have a string of Grinch properties.
She said: “At first, telling the owners we wanted to photograph a Grinch on their property was not the easiest thing.
“But the more we could do, the more examples we had of how well it worked.”
Leila said that she and a selection of her colleagues have all donned the Grinch costume in the spirit of the campaign.
She added: “The statistics – they’re nothing we’ve ever seen before. They’re going crazy.
“We had two or three properties up for rent within hours of posting the listing online.”
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Image Source : nypost.com